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Join the Pavilion

Showcase your brand at Abu Dhabi Food Hub

Register for a consultation to explore participation options, shared infrastructure and structured market access in the UAE and GCC.

Value proposition

Why should companies join?

Joining Vietnam Food Pavilion gives Vietnamese producers and brands a durable market presence at Abu Dhabi Food Hub—with shared showcase infrastructure, buyer access, market-compliance support and programme coordination under one centralised operating model.

  • Durable market presence in the UAE/GCC
  • Shared infrastructure and pavilion coordination
  • Buyer visibility through directories and trade matching
  • Market-compliance and programme participation support

Who can apply

Which companies are a good fit?

Final eligibility rules require management approval. The criteria below reflect the proposed application framework.

  • Vietnam-based producer or exporter
  • Export-ready products and documentation
  • Legal company documents in order
  • Quality and compliance requirements met
  • Demonstrated export capability

Participation models

Flexible participation options

Neutral placeholders until commercial packages are approved. Final models and fees TBC.

Represented brand

Brand represented under the pavilion umbrella with shared services.

Display module

Modular showcase unit within the pavilion layout.

Dedicated space / sub-tenant

Dedicated participant zone within the umbrella operating model.

Campaign / event participation

Focused participation aligned to pavilion events or campaigns.

Strategic partner

Enhanced programme participation subject to approval.

Benefits matrix

Benefits by package

Detailed entitlements by package will be published once commercial terms are approved. All cells TBC.

 Represented brandDisplay moduleDedicated spaceCampaign / eventStrategic partner
DisplayTBCTBCTBCTBCTBC
Product listingTBCTBCTBCTBCTBC
Buyer matchingTBCTBCTBCTBCTBC
EventsTBCTBCTBCTBCTBC
Meeting roomsTBCTBCTBCTBCTBC
SamplingTBCTBCTBCTBCTBC
Storage / logisticsTBCTBCTBCTBCTBC
MarketingTBCTBCTBCTBCTBC
Reporting & supportTBCTBCTBCTBCTBC

Application process

A simple three-step path

  1. 01

    Step 1: Book a consultation

    Share basic company details and the support you need. Catalogue and legal documents are not required at this stage.

  2. 02

    Step 2: Readiness assessment

    The programme team reviews your needs and advises on readiness for participation.

  3. 03

    Step 3: Submit detailed documents

    After consultation, submit catalogue, certificates and other documents as requested.

Consultation registration

Register for an initial consultation

This first step only asks for essential information. Catalogue and legal documents will be requested after consultation.

Documents later

When documents are requested

Business licence, certificates, catalogue and capacity details are only requested after the initial consultation.

  • Step 1 focuses on consultation registration only
  • Detailed documents are collected in Step 3
  • Accepted formats and file-size limits will be confirmed on the live portal (TBC)
  • Privacy notice applies to all submitted documents

FAQ & contact

Common application questions

Commercial packages and fees are marked TBC until approved by programme management.

Timelines depend on document completeness and assessment stages. Indicative timelines TBC.

Export-ready Vietnamese food products aligned to pavilion categories. Final product eligibility rules TBC.

Storage and logistics access depends on participation model and Abu Dhabi Food Hub facilities. Details TBC.

Content and product updates will be managed through the programme portal once onboarded. Process TBC.

A dedicated BDM will be assigned after application review. Contact details TBC.

Questions before applying? Contact programme team